Proof of Usefulness Report

Rockbot

Analysis completed on 1/29/2026

+675
Proof of Usefulness Score
Category Standard

Rockbot is a well-established verified entity (founded 2010) with significant market presence, estimated ~$25M revenue, and ~80 employees. While the submission text itself was sparse and lacked detail ('most people have used my product'), external validation confirms it is a market leader in B2B media solutions, serving major national chains like JetBlue and Buffalo Wild Wings. The high score reflects verified real-world traction and utility, despite the low-effort submission.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+16.0
Technical Innovation+9.75
Evidence Of Traction+22.5
Market Timing Relevance+7.5
Functional Completeness+1.0
Subtotal+780
Usefulness Multiplierx0.865
Final Score+675

Project Details

Project URL
Description
The Rockbot team is committed to creating curated qualified brand opportunities by changing the way media is experienced in businesses of every size and shape. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we’re having a great time doing it! If this sounds compelling, let’s talk.\n\nRockbot is a next-gen music service for brick-and-mortar businesses disrupting a set of $1bn+ dinosaurs - Muzak and jukeboxes. The product creates an engaging experience that increases sales by entertaining customers, driving traffic and extending dwell time. We have three distinct revenue streams:\n\nSubscription SaaS revenue. Customers range from SMBs to national chains like Lucky Strike Lanes, The Melt, and Buffalo Wild Wings. \n\nCredit purchases (like a jukebox, users pay to request songs). New deployments - including JetBlue's JFK terminal \u0026 20 casinos - bring millions new listeners. \n\nLocation-based advertising. Brands want to reach consumers at the point of purchase. With our screen real estate, Rockbot has the potential to become the largest in-venue display ad network having worked with brands like Miller Lite.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline