Proof of Usefulness Report

Ritual

Analysis completed on 1/29/2026

+586
Proof of Usefulness Score
Industry Mainstay

Ritual is a highly established, successful D2C supplement brand with estimated annual revenue exceeding $100M and strong market presence. However, the project submission itself is of very low quality, containing hyperbolic claims ('everyone', 'most people'), missing critical financial data, and lacking effort. The score reflects the high verifiable real-world utility and traction of the business entity, significantly penalized by the poor evidence quality (Qi) provided in the submission.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+102
Technical Innovation+84
Evidence Of Traction+118.8
Market Timing Relevance+90
Functional Completeness+2.5
Subtotal+622.3
Usefulness Multiplierx0.94
Final Score+586

Project Details

Project URL
ritual.com
Description
Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We are dedicated to creating a brand that speaks to a healthy, clean, and no B.S. lifestyle. We’re not about pseudoscience, half-truths or health fads. We are simple, effective and backed by real science. Welcome to your new daily Ritual.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline