Proof of Usefulness Report

RicketyRoo

Analysis completed on 1/29/2026

+248
Proof of Usefulness Score
Gaining Momentum

RicketyRoo is a verified, reputable Local SEO agency established in 2009 by Blake Denman, with strong industry endorsements (Moz, Search Engine Land). However, the project submission itself provided extremely poor, unverifiable, and hyperbolic data (e.g., claimed audience 'everyone', traction 'most people'), which severely penalized the score. While the underlying business has verifiable longevity and utility for SMBs, the lack of effort in the submission and the service-based (non-product) nature of the business limits its scoring potential compared to scalable tech platforms.

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Score Breakdown

Real World Utility+10.0
Audience Reach Impact+1.0
Technical Innovation+1.5
Evidence Of Traction+10.0
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+27.75
Usefulness Multiplierx0.89
Final Score+248

Project Details

Project URL
Description
Local SEO: We help our clients increase rankings in their target market by creating custom-tailored 3-month campaigns designed to move the needle in the right direction.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline