Proof of Usefulness Report

Revealbot

Analysis completed on 1/29/2026

+710
Proof of Usefulness Score
Category Standard

Revealbot (recently rebranded as Birch) is a highly established B2B ad automation platform managing ~$2B in annual ad spend, validating its significant real-world utility. While the submission itself contained low-quality, playful, or inaccurate data (e.g., 'space-technology', 'everyone' as audience), external verification confirms a robust business with ~15k connected ad accounts and profitable operations. The project scores highly on utility, traction, and market position, heavily penalized only in the 'Response Quality' metric due to the poor submission effort.

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Score Breakdown

Real World Utility0.25)
Audience Reach Impact0.20)
Technical Innovation0.15)
Evidence Of Traction0.25)
Market Timing Relevance0.10)
Functional Completeness0.05)
Subtotal+797.5
Usefulness Multiplierx0.89
Final Score+710

Project Details

Project URL
Description
Our system is managing over $500 million in budget every year – beauty and clothing brands, web services, and ad agencies from over 90 countries around the world use Revealbot to launch and control thousands of campaigns on social platforms. We believe that a good ad can be a work of art – we help advertisers focus more on creativity and quality content by relaying routine tasks over to our automation platform.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline