Proof of Usefulness Report

Retain Group

Analysis completed on 1/25/2026

+474
Proof of Usefulness Score
Industry Mainstay

Retain Group is a verifiable UK-based automotive customer engagement agency with significant operational scale (est. 125+ employees) and clear B2B utility. However, the submission quality is critically low, containing factually incorrect claims ('audienceReach: everyone', 'marketcap: 500000') and lacking verifiable data. While the underlying business appears mature and valuable (surpassing the calibration baseline in headcount), the PoU score is heavily penalized by the 'Vague/Unsupported' Quality Factors applied to the submission's poor evidence.

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Score Breakdown

Real World Utility+22.5
Audience Reach Impact+5.0
Technical Innovation+1.5
Evidence Of Traction+10.0
Market Timing Relevance+7.0
Functional Completeness+0.5
Subtotal+46.5
Usefulness Multiplierx1.02
Final Score+474

Project Details

Project URL
Description
At Retain we believe that customer engagement is one of the biggest reasons why customers come back to your dealership and not elsewhere. We engage with franchised main dealerships to increase retention, loyalty and sales by contacting both cash and renewal customers at the right times. Our customer engagement team contact customers throughout their agreement, giving quality information and guidance, and at the optimal time will book them an appointment to meet a sales executive to renew their agreement. Whilst we contact your existing customers, your sales executives will have more time to secure new deals and forge the beginnings of a new customer relationship. From day one of a customer’s agreement to the day they sit back down at the dealership to discuss their next vehicle – we are there every step of the way.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline