Proof of Usefulness Report

REQ

Analysis completed on 2/16/2026

+506
Proof of Usefulness Score
Industry Mainstay

REQ (req.co) is a well-established digital marketing and advocacy agency founded in 2008, serving high-profile government and corporate clients. It was acquired by Trinity Hunt Partners in 2023 and merged into the Agital platform. The project demonstrates significant real-world scale (est. $50M+ revenue, ~350+ employees), far exceeding the reference calibration. However, the submission itself is of extremely poor quality, containing false claims (audience reach 'everyone', traction 'most people'), confused metrics ('marketcap' likely conflated with REQ cryptocurrency), and a pseudonym submitter ('ShadowGale'). The score reflects the strong underlying business fundamentals heavily penalized by the low-quality, unverifiable input data.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+7.5
Technical Innovation+6.0
Evidence Of Traction+11.25
Market Timing Relevance+7.0
Functional Completeness+0.25
Subtotal+53.25
Usefulness Multiplierx0.95
Final Score+506

Project Details

Project URL
Description
REQ is deliberate and agile, skillfully delivering the digital needs of corporations, government, and nonprofits. As a digital marketing company, we help our clients determine their own future on today’s rapidly changing media landscape bringing reputation, advocacy, brand, and business results to new heights. We provide clarity and metrics at the intersection of digital advertising, search marketing, and performance. We make it easy for our clients to do things differently. Steeped in collaborative culture, we are guided by precise analytics, the latest media technologies, design thinking and brand strategy. We share our clients’ purpose and success, safeguarding reputations by building resilient brands that activate and fully engage audiences. As trusted partners, we readily adapt and take advantage of the boundless opportunities that bring forward the brightest tomorrow. REQ. Own What’s Next.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline