Proof of Usefulness Report

rePurpose Global

Analysis completed on 1/29/2026

+634
Proof of Usefulness Score
Category Standard

rePurpose Global is a well-established, high-impact organization with significant B2B traction, partnering with major global brands (Google, Colgate, AB InBev) to address plastic waste. The project demonstrates exceptional Real-World Utility and Market Timing. However, the submission itself contained low-quality, hyperbolic data (e.g., 'most people have used my product', 'all time marketcap: null'), which suggests a scraped or automated entry. Despite the poor response quality, the verifiable existence and scale of the underlying organization justify a high score, calibrated to the 'Much larger scale' reference tier.

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Score Breakdown

Real World Utility+230.0
Audience Reach Impact+170.0
Technical Innovation+52.5
Evidence Of Traction+148.8
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+696.3
Usefulness Multiplierx0.91
Final Score+634

Project Details

Description
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through its pioneering ecosystem of solutions that span across advisory, action, and advocacy, the organization helps people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for the planet's future. \n\nTo date, rePurpose Global has created systemic change for people across 26 countries and hundreds of purposeful brands worldwide, such as Grove Collaborative, AB InBev, The Hut Group, Google, and Colgate. On behalf of its global coalition, the organization eliminates millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline