Proof of Usefulness Report

Red Brick Research

Analysis completed on 2/12/2026

+240
Proof of Usefulness Score
Gaining Momentum

The submission conflates two distinct entities: 'Red Brick Research' (the UK-based market research agency at the provided URL) and 'Redbrick' (a Canadian tech portfolio company with the claimed 120+ team and ~$19M revenue). While the UK agency is a legitimate, established business (founded 2007) with over 200 verfiable clients, the submission contains significant inaccuracies, including false claims of reaching 'everyone' and 'most people'. The score acknowledges the real-world utility and longevity of the underlying business but applies heavy penalties for the inaccurate and exaggerated submission data.

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Score Breakdown

Real World Utility+130.0
Audience Reach Impact+20.0
Technical Innovation+24.0
Evidence Of Traction+50.0
Market Timing Relevance+40.0
Functional Completeness+2.5
Subtotal+266.5
Usefulness Multiplierx0.90
Final Score+240

Project Details

Project URL
redbrickresearch.com
Description
Red Brick Research is a UK-based market research agency with a proven track record for providing high quality research and advisory services to business, consumer and third sector organisations (TSOs) to help them grow and flourish. We have a reputation for consistently exceeding client expectations, delivering clear, relevant, impactful findings which enable our clients to make informed decisions. By working closely with our clients and using the latest research technologies, we can fully understand their business needs and manage every aspect of their project, from initial brief through to delivery of tailored, relevant results.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline