Proof of Usefulness Report

Red Bird Marketing Ltd.

Analysis completed on 2/12/2026

+45
Proof of Usefulness Score
You're In Business

The submission describes a standard B2B marketing consultancy but suffers critically from exaggerated and unverifiable claims. The assertion that 'most people have used my product' is demonstrably false for a niche healthcare/tech consultancy. The target audience of 'everyone' displays a lack of market understanding. While the entity 'Red Bird Marketing Ltd' exists in the UK, the submission fails to provide credible traction metrics or technical innovation, resulting in a low score consistent with a small-scale service business with poor submission quality.

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Score Breakdown

Real World Utility+40
Audience Reach Impact+10
Technical Innovation+0
Evidence Of Traction+10
Market Timing Relevance+40
Functional Completeness+10
Subtotal+55
Usefulness Multiplierx0.82
Final Score+45

Project Details

Description
Red Bird Marketing is a hands-on consultancy, providing specialist marketing and commercial support to companies in the healthcare, technology and service company sectors including: biotechs; medical device companies; CROs; media companies; and contract service organisations/consultancies. We focus on working with our clients to help them achieve their business visions using creative, best practice, pragmatic and business-friendly approaches and tools, minimizing bureaucracy and management time. With our support, our clients can develop their businesses by increasing the value they get from their marketing and commercial activities At Red Bird Marketing, we offer support in three key areas: Marketing Health Check - At Red Bird Marketing, we believe that if you don't measure it it never happened. So, the first step in ensuring that your marketing is delivering on your objectives is to undertake a functional Marketing Health Check. Increasing Value - We will work with your personnel across the company to help develop and implement business freindly processes to drive your marketing (and business) forward. Allowing you to get the most from your marketing investment Team Support - Red Bird Marketing provide support through; Tactical Marketing Delivery. Interim Management and Coaching

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline