Proof of Usefulness Report

Recotap

Analysis completed on 1/28/2026

+296
Proof of Usefulness Score
Gaining Momentum

Recotap is a legitimate, established B2B Account-Based Marketing (ABM) platform with verifiable traction (58+ G2 reviews, ~$12k ACV). However, the submission itself is of extremely poor quality, containing hallucinations (e.g., 'most people have used my product', 'audience: everyone') and nonsensical data ('marketcap: null'). While the actual product solves a genuine problem for B2B marketers and generates revenue, the score is heavily penalized by the submission's inaccuracy and lack of effort. External verification confirms the project's validity, saving it from a failing score.

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Score Breakdown

Real World Utility+100.0
Audience Reach Impact+20.0
Technical Innovation+45.0
Evidence Of Traction+81.25
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+328.75
Usefulness Multiplierx0.9
Final Score+296

Project Details

Project URL
recotap.com
Description
Recotap is an AI-enabled B2B marketing solution to help Marketers execute targeted Account-based marketing campaigns, at scale. Recotap's Account-based Advertising solution is used by our customers to reach their buyers across social media and business websites with personalized digital advertising campaigns.\n\nRecotap works on the principles of Programmatic ABM that shifts focus from generating B2B Leads by Individuals to treating Individual Accounts as Markets in their own right, in the same way, Sales approach Selling. By applying Advanced AI Algorithms such as Predictive/Lookalike Modelling, Behavioural Data Analytics, and using other signals, Recotap makes marketing less resource intensive and yet provide coverage across hundreds of Named accounts.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline