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Data for Good seeks to unite citizens, commerce and society to work together for the common good. “True Consent” is our vision of a fair and inclusive digital ecosystem that supports everyone's well-being. Behind this is a collective of very clever people, each expert in their own field, willing to suspend their beliefs to find a common, universal way of using data for the good of humanity. It is not a finished masterpiece; it is the foundation for a future of positive use of the data we exhaust on a daily basis to assist us, our children and others. It is a citizen science project that could lead to new ways to predict and prevent disease, give insights that assist our wellbeing and give personal control and autonomy. We are at an inflection point with Data and AI. We should all benefit from our data if we so choose. Our values of radical transparency, instant action and intense collaboration appeal to the open-minded. Join us to co-create a new trusted and inclusive data future.