Proof of Usefulness Report

Recast

Analysis completed on 1/28/2026

+505
Proof of Usefulness Score
Industry Mainstay

Recast is a verified, high-value Marketing Mix Modeling (MMM) platform managing over $5B in annual ad spend for major clients like Harry's and Block. Despite the submission's low quality (e.g., claiming 'most people have used my product' and confusing revenue with market cap), external validation confirms it is a leading solution in the post-iOS14 privacy landscape. The project demonstrates exceptional real-world utility and traction, but the score is penalized due to the poor quality of the submission evidence provided.

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Score Breakdown

Real World Utility+135.0
Audience Reach Impact+96.0
Technical Innovation+102.0
Evidence Of Traction+118.75
Market Timing Relevance+95.0
Functional Completeness+2.5
Subtotal+549.25
Usefulness Multiplierx0.92
Final Score+505

Project Details

Project URL
getrecast.com
Description
Recast is the world's leading marketing measurement and optimization platform.\n\nBuilt by scientists, for marketers, Recast is putting the latest advances in statistical modeling and probabilistic computing into the hands of the world's most advanced marketing teams. Our proprietary algorithms help marketing teams manage over half a billion dollars of annual marketing budget.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline