Proof of Usefulness Report

Reborn Marketing

Analysis completed on 1/25/2026

+27
Proof of Usefulness Score
You're In Business

The submission describes a regional marketing agency rather than a scalable technology project. While the agency and its associated publication (Health Tech Digital) appear to be legitimate entities operating since 2016, the submission contains significant credibility issues. Claims such as 'most people have used my product' and an audience reach of 'everyone' are objectively false for a niche B2B service. The financial metric ('all time marketcap: 2500000') is non-standard and ambiguous. The project lacks technical innovation as it is a service-based business. Consequently, the score reflects the lack of software utility, poor response quality, and dubious traction claims, despite the business's apparent longevity.

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Score Breakdown

Real World Utility+48
Audience Reach Impact+10
Technical Innovation+5
Evidence Of Traction+15
Market Timing Relevance+60
Functional Completeness+5
Subtotal+24.75
Usefulness Multiplierx1.09
Final Score+27

Project Details

Project URL
rebornmarketing.co.uk
Description
We are a healthcare technology focused marketing agency based in Cornwall helping clients worldwide get their health tech products and solutions into the healthcare market. Not only are we a full service marketing agency but we also own and manage a popular healthcare technology publication Healthtechdigital.com. Our firm footing within the healthcare technology sector has allowed us to deliver the very best strategic marketing, design, PR and advertising services to our clients. We pride ourselves in providing high-quality marketing services that are honest, reliable, with transparent pricing and a customer satisfaction guarantee. Located in Cornwall, one of the most beautiful and inspiring places in the UK, we invite you to meet with us at the Health & Wellbeing Innovation Centre in Truro (next to Royal Cornwall Hospitals NHS Trust) which serves as the innovation hub for healthcare technology in Cornwall. We also offer phone or virtual meetings and would love to hear about your project.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline