Proof of Usefulness Report

Raindrop

Analysis completed on 2/16/2026

+634
Proof of Usefulness Score
Category Standard

Raindrop Agency is a highly successful creative agency with verifiable high-profile traction (Super Bowl ads, Emmys) and significant revenue (~$17M/year). While the project lacks technical innovation (being a service business rather than software) and the submission contained some inaccurate 'copy-paste' responses (e.g., claiming 'everyone' as audience), the proven market fit and business scale place it well above the baseline. The score reflects strong commercial utility and traction, adjusted for low technical novelty and submission quality.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+11.20
Technical Innovation+1.50
Evidence Of Traction+28.50
Market Timing Relevance+7.50
Functional Completeness+0.50
Subtotal704.5)
Usefulness Multiplierx0.90
Final Score+634

Project Details

Project URL
raindrop.agency
Description
We create Marketing People Love that earns attention, builds brands and drives results. Our well-rounded team is here to supercharge your brand and bring to life your creative across all channels where your customers spend their time. We are honored to work alongside the best marketers, business leaders and founders in the world. Our recent work has brought accolades such as the #1 YouTube ad (per Think With Google) in 2020, the top performing Super Bowl ad of 2021, 2 Emmys, 1 Billion Scalable Views and more. And we're just getting started! At our core, we are a people-first company which means we prioritize human connection, relationships and building an environment where Raindroppers, clients and partners are able to grow, enjoy what they do and be a part of something special. We thrive on holistic creative partnerships with Brands that believe in the power of creating Marketing People Love. Let us be your creative engine across all channels - Video, Social, Email, Web, Photo, Design and more. We got you. And we look forward to connecting. Visit us at raindrop.agency to learn more and see some of our recent work.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline