Proof of Usefulness Report

Quirky Digital

Analysis completed on 2/17/2026

+216
Proof of Usefulness Score
Gaining Momentum

Quirky Digital is a verifiable, award-winning SEO agency based in Liverpool with projected annual revenue of £1.2M and ~15 employees, contradicting the submission's exaggerated claims of 125 staff and '17000000 marketcap'. While the business has genuine real-world utility and verified traction (Global Search Awards, 50+ clients), the submission quality was extremely poor, containing false audience reach claims ('everyone', 'most people') and inaccurate data. The score reflects the legitimate business value penalized heavily for the misleading and low-effort submission.

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Score Breakdown

Real World Utility+70.0
Audience Reach Impact+16.0
Technical Innovation+18.0
Evidence Of Traction+65.0
Market Timing Relevance+35.0
Functional Completeness+1.25
Subtotal+205.25
Usefulness Multiplierx1.05
Final Score+216

Project Details

Project URL
quirkydigital.com
Description
Quirky is THE search-first agency built for ambitious brands who refuse to settle. We are a team of specialists known for our expertise in building visibility, trust, and authority in competitive markets. From advanced local search strategies to generative search optimisation, our focus is on delivering results that last, and our track record shows that. Our mission is to help ambitious brands build authority and dominate their market. Whether that means securing first page rankings on Google, preparing your brand for the rise of AI-driven search, or outpacing competitors in challenging industries, we provide the expertise to make it happen. We operate from offices in Liverpool and Cyprus 🌍

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline