Proof of Usefulness Report

Quirk Creative

Analysis completed on 2/16/2026

+382
Proof of Usefulness Score
Certified Problem Solver

Quirk Creative is a verifiable, WBE-certified advertising agency based in Brooklyn (est. 2014) with legitimate traction (Inc. 5000, Adweek 100) and notable clients (Keeps, Dots). However, the project submission itself is of very poor quality, utilizing hyperbole ('most people have used my product'), incorrect terminology ('marketcap' for revenue), and vague reach claims ('everyone'). While the underlying business is solid and generates estimated annual revenues of $4M+, the PoU score is penalized significantly due to the lack of verifiable data provided in the input and the laziness of the response. The score reflects a successful service business (comparable to the reference scale) dragged down by a low-effort submission.

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Score Breakdown

Real World Utility150.0 (Weighted)
Audience Reach Impact50.0 (Weighted)
Technical Innovation30.0 (Weighted)
Evidence Of Traction106.25 (Weighted)
Market Timing Relevance80.0 (Weighted)
Functional Completeness2.5 (Weighted)
Subtotal+418.75
Usefulness Multiplierx0.91
Final Score+382

Project Details

Description
Quirk Creative is a WBE-certified, award-winning boutique advertising agency specialized in video-based campaigns. We combine creative strategy and production for maximum brand-awareness and response campaigns on TV, Streaming, digital and social. The end result: hardworking creative that lifts brands, and most importantly, sells.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline