Qudo

Qudo is a Precision Activation Engine that connects brands with relevant audiences using zero-party data. Qudo streamlines and automates the entire marketing value chain, from research to digital activation. The platform is a one-stop-shop for savvy marketers that enables agile research, segmentation, profiling, and precision targeting on social media. Qudo leverages Zero-party data, enabling you to gain unparalleled insights into consumer behaviours. We amalgamate a blend of socio-demographic, behavioural, interest and affinity, brand and media consumption, and psychographic data. This wealth of information lets us delve deep into the reasons behind your consumers' actions and their implications for your business. Our goal is to simplify the complex web of consumer understanding. By breaking down the unique needs and sentiments of each segment of your target audience, we empower you to seamlessly integrate these insights into your organic social and media strategies. Recognising which topics resonate with each customer segment ensures that your engagement strikes a chord, allowing you to showcase your products and services in a way that truly matters to them. Furthermore, Zero-party data complements and adds depth to your first-party data. It goes beyond mere actions, revealing the all-important motive – the "why" behind consumer behaviours. With this knowledge in hand, you can tailor your content strategy to align with the core motivations of your audience, ensuring that you present the most relevant information at the most crucial junctures of their journey.