Proof of Usefulness Report

Quantcast

Analysis completed on 1/28/2026

+632
Proof of Usefulness Score
Category Standard

Quantcast is a Tier-1 industry leader in audience measurement and ad-tech, processing data for a vast portion of the internet (demonstrating massive Reach and Utility). While the submission itself was low-effort (missing revenue data, vague traction claims like 'most people'), the verifiable real-world footprint of the company places it firmly in the highest tier of the calibration scale. The score reflects its established dominance and technical scale, penalized slightly for the poor quality of the submission inputs.

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Score Breakdown

Real World Utility+191
Audience Reach Impact+159
Technical Innovation+85
Evidence Of Traction+166
Market Timing Relevance+54
Functional Completeness+3
Subtotal+658
Usefulness Multiplierx0.96
Final Score+632

Project Details

Project URL
Description
Quantcast Measure\nQuantcast’s free direct audience measurement reports are now available for apps. Gain user insights across your online, mobile web and mobile app properties.\n\nQuantcast Advertise\nAudience targeting for buyers and sellers of digital media. Reach millions of new prospects just like your best customers. Better represent your properties and grow campaign sales.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline