Proof of Usefulness Report

PurpleZ

Analysis completed on 1/23/2026

+32
Proof of Usefulness Score
You're In Business

PurpleZ is a verifiable digital marketing agency based in Irvine, CA, established around 2013-2014. However, the project submission contains significant inaccuracies and low-quality data. The claim that 'most people have used my product' is objectively false, and the financial metric 'marketcap: 50000' is incoherent for a private agency (likely a typo for revenue or a misunderstanding of terms). While external sources confirm a team size of ~38 employees (contrary to the claimed 125), the submission's lack of credible evidence, vague descriptions, and exaggerated reach claims severely penalize the score. The entry appears to be a test or spam submission associated with a legitimate business URL.

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Score Breakdown

Real World Utility+11.25
Audience Reach Impact+1.5
Technical Innovation+1.5
Evidence Of Traction+3.75
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+23.25
Usefulness Multiplierx1.15
Final Score+27

Project Details

Project URL
Description
At purpleZ, we focus on maximizing the impact and efficiency of your marketing campaigns. We’re the smarter marketing company: we get more eyeballs for your dollar, our conversion rates are higher, and we pride ourselves on the speed of our set-up. We've also partnered with top design and creative agencies to get the most bang for your buck. With our ongoing campaign optimization, you can feel fully confident in your company's online presence.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline