Proof of Usefulness Report

Purple Squirrel Media

Analysis completed on 1/28/2026

+18
Proof of Usefulness Score
You're In Business

Purple Squirrel Media appears to be an early-stage media/OTT agency based in Austin, TX, with verifiable presence (website, accelerator alumni status). However, the submission is critically undermined by demonstrably false claims regarding traction ('most people have used my product') and audience reach ('everyone'). There is no independent evidence of significant user adoption, revenue, or technical differentiation. The project appears to be pivoting between OTT services and blockchain gaming without established market fit.

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Score Breakdown

Real World Utility+40
Quality Factor Utility+0.7
Audience Reach Impact+5
Quality Factor Reach+0.5
Technical Innovation+20
Quality Factor Innovation+0.5
Evidence Of Traction+5
Quality Factor Traction+0.5
Market Timing Relevance+40
Quality Factor Timing+0.8
Functional Completeness+10
Quality Factor Response+0.5
Subtotal+13.075
Usefulness Multiplierx1.15
Final Score+15

Project Details

Project URL
purplesquirrel.tv
Description
Purple Squirrel Media, operating under the domain purplesquirrel.tv, is a dynamic media company specializing in innovative content creation and digital storytelling. The company focuses on producing high-quality video content, leveraging cutting-edge technology and creative strategies to engage audiences across various platforms. With a team of experienced professionals, Purple Squirrel Media aims to deliver compelling narratives and visually stunning productions that resonate with viewers. Their services may include video production, content marketing, and media consulting, catering to a diverse range of clients seeking to enhance their brand presence and connect with their target audience effectively.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline