PureSpectrum

Built on the ethos of making researchers’ jobs easier, PureSpectrum offers a complete end-to-end market research and insights platform. Our customers are always at the forefront of our minds as we push the industry’s data quality standards forward. Proud to be awarded MR Supplier of the Year in 2021, PureSpectrum continues to provide industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™ giving visibility into respondent behavior beyond a single session.\n\nPureSpectrum is a simple yet innovative research experience from project inception to final reporting. We offer an in-house sample Marketplace Platform alongside an easy-to-use Insights Platform. This synergy provides true speed to insights by giving researchers the ability to program studies, quickly access high-quality respondents, and analyze data all on a single dashboard. With PureSpectrum, you get the best of everything: agile research with high-quality data you can trust.\n\nOn the PureSpectrum Marketplace and Insights Platforms, researchers are empowered to run projects at whatever cadence their research demands. Our users have the power to access one of the largest consumer datasets available and only pay for the research they need.\n\nIn the few years since its inception, PureSpectrum has twice been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500, voted a Great Place to Work in 2022, twice placed in the Top 50 of the GRIT Most Innovative List, and twice ranked on the Inc. 5000 list. Last year we were also very proud to be awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards.