Proof of Usefulness Report

Pure Locations

Analysis completed on 1/25/2026

+52
Proof of Usefulness Score
You're In Business

Pure Locations is a legitimate, established Australian location agency (operating since 2004) with verifiable real-world utility in the media production industry. However, the project submission is of extremely poor quality, containing exaggerated claims (reach: 'everyone', traction: 'most people have used my product') and confusing financial metrics ('all time marketcap: 500000'). While the business itself is a functional SME with solid niche traction (1,500+ locations, ~100 shoots/month), it lacks technical innovation and the submission failed to provide credible evidence, resulting in a low score consistent with a non-technical SME submitting lazy data.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+6.4
Technical Innovation+2.25
Evidence Of Traction+10.0
Market Timing Relevance+5.0
Functional Completeness+0.25
Subtotal+45.15
Usefulness Multiplierx1.15
Final Score+52

Project Details

Project URL
purelocations.com.au
Description
Pure Locations is Australia’s premier location agency. Leading the industry since 2004, our agency provides access to phenomenal architecture and elevates productions with alluring backdrops and authentic spaces. We represent a diverse range of private residences and commercial spaces throughout Australia and New Zealand. From luxury estates to suburban homes, our location library is extensive. Pure Locations works with world-renowned brands and delivers a specialised service to the creative industry. We believe in offering a personalised service that saves time and takes the guesswork out of location scouting. Specialists in location hire for photo shoots, TV commercials, filming and corporate events, we provide locations that inspire. Contact us to see what we can help you create.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline