PT. Matahari Putra Prima Tbk

PT Matahari Putra Prima Tbk (MPPA) is Indonesia’s prominent multi-format modern retailer. Established in 1986, MPPA has successfully operated a number of subordinate companies across multiple industries. The divestment of non-core assets at the end of 2012, poised MPPA to become a multi-format retailer. Today MPPA has become the iconic shopping destination and successfully operates more than 290 stores across Indonesia supported by its own extensive distribution network. In reaching its current respected position, required a transformation that began in 2014 with strengthening of the management team. In mid-2014, MPPA sets its focus on becoming the dominant multi-format retailer and in doing so articulated a new strategy of growth. This strategy was anchored by 5 pillars being: New Formats, Network Expansion, Renovations, Sustainable Retail Management, and New Channels. The first success of this transformation era was seen at the end of 2014 with the launch of the next generation Hypermart G7 concept, which was very well received by customers. Future stores would be designed based on this concept. MPPA strategy of becoming a multi-format operator began to unfold in 2015. Strategic Hypermart locations were closed and remodeled to the successful G7 concept as well as new stores built following this new concept. In addition, MPPA began launching new formats including at premium supermarket operating under the banner of Foodmart Primo, a new wholesale concept operating under the banner of SmartClub, a new convenience store concept operating under the banner of FMX along with a completely revamped Boston Health & Beauty. Finally, large trader business, previously conducted in stores was separated as part of the wholesale platform gaining increased visibility into the strengths and weaknesses of the organization. This was useful as MPPA began the process of institutionalizing many back end processes to position MPPA for sustainable growth.