Prox IoT is the software division of 'Ad World IT Ltd', a legitimate UK-based company established in 2010 that manufactures NFC/Bluetooth hardware (under the ZipNFC brand) and provides associated cloud services. While the business is verifiable and has longevity (10+ years), the submission itself contained significant red flags, including hyperbolic claims ('most people have used my product', 'everyone') and a pseudonym ('WhisperHeart'). The technical integration of proprietary hardware and software is a strong point, but the niche B2B nature (garden/asset management) contradicts the claimed mass-market reach.
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