Proof of Usefulness Report

Prox IoT

Analysis completed on 2/26/2026

+396
Proof of Usefulness Score
Certified Problem Solver

Prox IoT is the software division of 'Ad World IT Ltd', a legitimate UK-based company established in 2010 that manufactures NFC/Bluetooth hardware (under the ZipNFC brand) and provides associated cloud services. While the business is verifiable and has longevity (10+ years), the submission itself contained significant red flags, including hyperbolic claims ('most people have used my product', 'everyone') and a pseudonym ('WhisperHeart'). The technical integration of proprietary hardware and software is a strong point, but the niche B2B nature (garden/asset management) contradicts the claimed mass-market reach.

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Score Breakdown

Real World Utility+17.50
Audience Reach Impact+2.00
Technical Innovation+9.00
Evidence Of Traction+5.63
Market Timing Relevance+5.00
Functional Completeness+0.50
Subtotal+39.63
Usefulness Multiplierx1.00
Final Score+396

Project Details

Project URL
Description
PROX IoT was conceived to provide a clear distinction between Ad World IT's NFC (Near Field Communication) manufacturing and supply business and their software services via the cloud and apps which enable tracking and content delivery for the IoT. With the growing use of complimentary technologies such as Bluetooth beacons in the form of iBeacons and Eddystone as well as QR and AR it would be key for the software to have a more meaningful identity - thus PROX IoT - short for Proximity Internet of Things. Whilst working with bluetooth beacons it became clear the current models were restrictive so we started to manufacture our own starting with the mPOD model on sale today. PROX IoT have used their initial generic platform for tracking and analysing mobile activity within 3 core verticals: 1. PROX IoT Garden Manager - Garden/Arboretum and Estate management and visitor information 2. PROX IoT Marcom - Dynamic content, tracking and analysing for marketing and communications purposes 3. PROX IoT Asset - managing and tracking assets All cloud based systems can be accessed by desktop and tablet devices with Android and IOS applications to add a unique mobile management and information provision.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline