Proof of Usefulness Report

Prose

Analysis completed on 1/28/2026

+644
Proof of Usefulness Score
Category Standard

Prose is a market-leading D2C personalized hair care brand with significant real-world utility and massive commercial traction ($100M+ revenue range). While the specific project submission provided low-quality data (hyperbolic claims, invalid revenue fields), external verification confirms the entity's dominance, algorithmic innovation, and widespread adoption. The score reflects the high value of the business, penalized moderately for the poor quality of the submission evidence.

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Score Breakdown

Real World Utility+207.0
Audience Reach Impact+162.0
Technical Innovation+96.0
Evidence Of Traction+142.5
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+700
Usefulness Multiplierx0.92
Final Score+644

Project Details

Project URL
prosehair.com
Description
At Prose, we don’t believe in “one-size-fits-most.” We create custom hair care that’s inclusive to all hair types, needs and preferences. Each of our hair care products is customized to a person’s hair needs based on the results from an online consultation. The individual data is processed through a proprietary algorithm and made-to-order in the Prose lab using natural active ingredients. Marrying emerging technologies with the best in beauty, Prose is truly creating something special.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline