Proof of Usefulness Report

Properly

Analysis completed on 1/28/2026

+504
Proof of Usefulness Score
Industry Mainstay

Properly is a well-established player in the vacation rental operations space, backed by significant capital (Sequoia Scout Fund) and claiming over 10,000 users. The platform addresses a genuine, high-utility problem (turnover management) with robust integrations (Airbnb, Vrbo, PMS tools). However, the project submission itself contains low-quality, verifiable false data in key fields (e.g., claiming audience reach is 'everyone' and traction is 'most people'), which contradicts the professional nature of the claimed business. While the core business metrics (if accurate) place it in the 'High Scale' category, the score is penalized heavily for the quality of the submission and potential ambiguity regarding its current operational status following 2023 industry shifts.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+80.0
Technical Innovation+105.0
Evidence Of Traction+100.0
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+560
Usefulness Multiplierx0.9
Final Score+504

Project Details

Project URL
Description
Properly is the leading operations platform for Airbnb hosts \u0026 vacation rental managers.\n\nProperly’s tools allow property managers to implement brand standards across their operations, instruct \u0026 manage their teams on how to perform perfect housekeeping \u0026 maintenance jobs, \u0026 provide real-time data from the field. Our marketplace of thousands of high-quality cleaners \u0026 service providers around the world provides hosts \u0026 PMs with the resources needed to manage \u0026 grow their business. Whether finding a cleaner to a fill last minute cancelation, staffing to manage high season demand, or grow into new cities, Properly ensures Hosts \u0026 PMs can find the people they need.\n\nBacked by world-class investors such as the Sequoia Scout Fund, Properly is used by 10K+ Airbnb hosts \u0026 property managers around the world. \n\nProperly is an official partner of Airbnb, Homeaway, Booking.com, \u0026 integrated with the leading PMS tools, including: BookingSync, Guesty, Escapia/V12, RentalsUnited, MyVR, \u0026 others.\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline