Predictive Intent Marketing

Every first year associate knows that to make partner one day, she'll need to bring in a lot of business. It's the one thing that ultimately determines both an attorney's success within his firm and a firm's success in its local area. If you're relying on referrals alone to grow your practice, you're building on sand. And you know it. If you've tried marketing, you haven't seen the results you want. And we know it. Because we know what's possible and we know you can't get it out there. Whatever you've done in the past by way of marketing, you've spent money to make yourself known to a large cohort of people that may include possible cases. That's like buying the whole haystack in order to own the needle. It quickly gets prohibitively expensive to acquire needles at scale if you're doing it that way. And your competition is at it too. Ad costs for the same channels get bid up and the biggest firms with the biggest marketing budgets usually win. At a very heavy cost. No one is getting the results they want. This is where we come in. Regardless of whether you're a big firm, a solo practitioner, or anyone in between, if you were able to pinpoint those needles—people in your local area who are market for an attorney in your specialty area—how would that affect your practice? No more dealing with expensive ad costs, wasted advertising budgets, and heavy reliance on referrals. We implement a case acquisition system that allows you to build a predictable flow of conversations with people needing your help. By using browsing patterns, big data, and machine learning, we identify the best prospective clients in your area and seamlessly get your practice in front of them as they research and consider who to trust with their case. When we can identify these people, we have the ability to target only them with ads on any platform and through any channel online or offline before your competition ever knows they are in market.