Proof of Usefulness Report

Potloc

Analysis completed on 1/28/2026

+563
Proof of Usefulness Score
Industry Mainstay

Potloc is a verifiable, high-traction Series B company (approx. $58M CAD funding, ~230 employees) serving top-tier clients like BCG and L'Oréal. The project solves a high-value B2B problem (niche consumer insights via social sampling). However, the submission quality was abysmal, containing objectively false claims ('most people have used my product', 'Audience Reach: everyone') and garbage data ('marketcap: null'). The score reflects the company's strong real-world utility and verified traction, significantly penalized by the low quality factors due to the lazy and inaccurate submission.

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Score Breakdown

Real World Utility+212.5
Audience Reach Impact+70.0
Technical Innovation+112.5
Evidence Of Traction+115.0
Market Timing Relevance+80.0
Functional Completeness+2.5
Subtotal+592.5
Usefulness Multiplierx0.95
Final Score+563

Project Details

Project URL
Description
Potloc unlocks consumer insights for hundreds of leading businesses, helping them solve ongoing challenges like improving customer experience, converting competitor’s clients into their own, and building better products or services. How? We are disrupting consumer research by conducting hyper-targeted surveys through social networks.\n\nFounded in 2014, Potloc has raised $20M with North American \u0026 French VCs, has grown to nearly 70 employees, with offices in Montréal, New York, and Paris, and work with leading companies such as BCG, L'Oréal, Bain \u0026 Company, Adidas, and Cushman \u0026 Wakefield.\nFor us, consumers are people –not just numbers, so we thrive by giving them a voice in their communities. We do this while empowering the enterprises that serve them with valuable insights that translate into profit. Headquartered in Montreal and founded in 2014, Potloc has grown to nearly 60 employees, with global offices in Canada and Europe.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline