Proof of Usefulness Report

Portrait Gallery of Canada

Analysis completed on 2/16/2026

+41
Proof of Usefulness Score
You're In Business

The Portrait Gallery of Canada is a legitimate federally registered non-profit aiming to create a digital and physical space for Canadian portraiture. However, the submission quality is critically low, containing significant red flags such as the claim that 'most people have used' the product (objectively false for a niche cultural site) and the misuse of financial terminology ('marketcap' likely referring to fundraising/budget). While the institutional mandate has high utility, the current execution is a standard content website with minimal verified digital traction compared to the claims. The project is in an early 'digital-first' phase with limited reach, despite its national branding.

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Score Breakdown

Real World Utility+14.0
Audience Reach Impact+4.0
Technical Innovation+3.0
Evidence Of Traction+7.5
Market Timing Relevance+6.0
Functional Completeness+1.0
Subtotal+35.5
Usefulness Multiplierx1.15
Final Score+41

Project Details

Description
The Portrait Gallery of Canada is a new kind of museum for Canada, a museum for empathy that presents the stories of the individuals and groups from all walks of life who make up Canada—in their own communities in all parts of the country and online.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline