Proof of Usefulness Report

PlaySimple

Analysis completed on 1/28/2026

+702

Proof of Usefulness Score

Category Standard

PlaySimple is a highly successful mobile gaming studio acquired by Modern Times Group (MTG) for ~$360M+ in 2021, validating immense market value and traction. The project boasts verifiable reach with over 75 million installs and ~7 million MAU across its portfolio. While the submission text itself was low-effort (e.g., claiming 'most people have used my product'), the objective financial and user data places this project in the top tier of commercial success, far exceeding the reference calibration.

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Score Breakdown

Real World Utility+180

Audience Reach Impact+190

Technical Innovation+75

Evidence Of Traction+250

Market Timing Relevance+80

Functional Completeness+5

Subtotal+780

Usefulness Multiplierx0.9

Final Score+702

Project Details

Project URL

playsimple.in

Description

We are one of India’s most exciting \u0026 fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our Vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech \u0026 analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordWars, WordTrek, and Solitaire. \n

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline