Proof of Usefulness Report

Placements.io

Analysis completed on 1/27/2026

+547
Proof of Usefulness Score
Industry Mainstay

Placements.io is a verified, high-value enterprise SaaS platform managing over $13B in ad revenue with clients like Walmart and Sky. However, the submission itself was low-effort (claiming 'everyone' as audience and 'most people' for traction), which heavily penalized the Response Quality and Audience Reach scores. The final score reflects the strong underlying business reality (Team 66, ~$8.6M Est. Revenue) adjusted downward for the poor submission evidence.

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Score Breakdown

Real World Utility+180
Audience Reach Impact+96
Technical Innovation+90
Evidence Of Traction+157.5
Market Timing Relevance+80
Functional Completeness+5
Subtotal+608.5
Usefulness Multiplierx0.90
Final Score+547

Project Details

Project URL
placements.io
Description
Placements.io is a SaaS platform for both buyers and sellers of digital advertising. Our platform manages orders, inventory, billing, and integrations for direct and programmatic channels. Our marquee customers drive more revenue and reduce their costs of operations.\n\nPlacements.io is trusted by companies such as Cargurus.com, Walmart, Sky Broadcasting, Newscorp, IAC, and Expedia to manage nearly $5 billion dollars in revenue as they build the future of their business on our platform.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline