Proof of Usefulness Report

Pixly

Analysis completed on 1/27/2026

+218
Proof of Usefulness Score
Gaining Momentum

Pixly is a verified, established influencer marketing agency with an impressive client roster including Epic Games, Roblox, and NordVPN. However, the PoU score is significantly impacted by a low-quality submission containing nonsensical claims (e.g., 'most people have used my product', 'marketcap: null') and the non-scalable nature of a service-based agency model compared to software products. While the business clearly has strong B2B traction and market fit, it lacks the technical innovation and mass scalability of a high-scoring tech platform. Mixed reputation in creator communities regarding payments also dampens the traction score.

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Score Breakdown

Real World Utility+80
Audience Reach Impact+40
Technical Innovation+25
Evidence Of Traction+75
Market Timing Relevance+70
Functional Completeness+20
Subtotal+237
Usefulness Multiplierx0.92
Final Score+218

Project Details

Project URL
Description
Pixly is a full-service marketing agency specializing in authentic influencer activations across YouTube, Instagram, TikTok, and Twitch.Our experienced team delivers successful marketing campaigns by building custom influencer strategies, providing data insights, and managing end-to-end campaign operations. We’re powering the influencer marketing programs for some of the largest globally recognized brands in the world such as Epic Games, Roblox, Wix, Mercari, and Turo.\n\nWe work one-on-one with our clients to build custom influencer strategies from the ground up that will achieve the target KPIs. We develop the full campaign scope such as creative concepts, relevant platforms, unique influencers, and budget planning. Our dedicated team will execute the influencer activations from the approved strategy. Our deep understanding of performance marketing and user acquisition allows us to build strategies that align with direct response objectives.\n\nPixly has launched over 4,500 unique influencer activations and our many years of influencer marketing experience eliminate the guesswork of selecting the right influencer for each campaign. Using Pixly’s insights-based matchmaking tools and historical performance metrics, we surface highly relevant influencers at the most competitive prices on the market. Our streamlined campaign process makes it super easy to manage, scale, and measure the influencer activity. Pixly provides transparent measurement reporting for each influencer campaign that can be accessed from our partner dashboard or API. Our proprietary tracking and reporting solution allows us to scale quickly, within budget.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline