Proof of Usefulness Report

Pixalate

Analysis completed on 2/17/2026

+435
Proof of Usefulness Score
Certified Problem Solver

Pixalate is a verified, legitimate market leader in ad-fraud protection and privacy compliance (MRC accredited), with estimated annual revenue between $10M-$44M and confirmed venture funding (~$22M+). However, the submission quality is critically low, featuring inaccurate audience claims ('everyone' vs. B2B professionals), vague technical descriptions ('Computer Software'), and potentially inflated team size figures (350 claimed vs. ~70-100 verified). The high score reflects the project's actual real-world success and utility, heavily discounted by the poor quality and unverifiable nature of the specific submission text provided.

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Score Breakdown

Real World Utility+95.0
Audience Reach Impact+68.0
Technical Innovation+72.0
Evidence Of Traction+81.0
Market Timing Relevance+95.0
Functional Completeness+5.0
Subtotal+416
Usefulness Multiplierx1.045
Final Score+435

Project Details

Project URL
pixalate.com
Description
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline