Proof of Usefulness Report

Pinke Capital

Analysis completed on 2/16/2026

+45
Proof of Usefulness Score
You're In Business

The project 'Pinke Capital' (registered as Arul Financiers Pvt Ltd) is a verifiable micro-finance institution in Tamil Nadu, India, with approximately $240k USD in annual revenue (FY24). However, the submission quality is extremely poor, citing an incorrect name ('WhisperKeeper') and demonstrably false claims ('most people have used my product'). Furthermore, the entity currently holds an 'Issuer Not Cooperating' status with Brickwork Ratings due to a lack of financial transparency, which is a significant red flag. While the business has real-world utility in providing credit to women, its impact is strictly local (hundreds of users, not 'everyone') and lacks technical innovation.

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Score Breakdown

Real World Utility+17.5
Audience Reach Impact+2.0
Technical Innovation+0.75
Evidence Of Traction+12.0
Market Timing Relevance+6.0
Functional Completeness+0.5
Subtotal+38.75
Usefulness Multiplierx1.15
Final Score+45

Project Details

Project URL
Description
PINKE capital is the brand name of Arul Financiers P ltd. Pinke focuses on making adequate credit to women Led enterprises.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline