Pickcel

The project, correctly identified as Pickcel (despite the submission name 'WhisperForge'), is a well-established B2B digital signage company based in India with estimated annual revenue of ~$8M and ~60 employees. Established in 2014, it has significant market traction with over 5,500 clients and 100,000+ screens deployed, serving major brands like Amazon and Mercedes-Benz. While the real-world utility and traction are high, the submission quality was poor (incorrect project name, hyperbolic claims of 'everyone' as audience), which negatively impacted the Quality Factors for Reach and Traction. The score reflects a solid, revenue-generating business that outperforms the calibration baseline (HackerNoon) in scale, adjusted down for the lack of direct evidence provided in the submission.