Proof of Usefulness Report

Phoenix Rose PR & Communications Limited

Analysis completed on 1/25/2026

+31
Proof of Usefulness Score
You're In Business

Phoenix Rose PR is a verifiable boutique communications consultancy founded in 2020 by Briggy Anderson, serving clients like Mistral and leveraging the founder's prior experience with global brands. However, the submission to this technology-focused evaluation is plagued by critical issues: it is a service business with no technological innovation, and the submission form contains demonstrably false or exaggerated claims (e.g., 'most people have used my product', audience reach 'everyone', 'all time marketcap: 500000'). While the business itself is legitimate, its fit for a tech project utility score is low, and the poor quality of the submission data severely penalizes the final rating.

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Score Breakdown

Real World Utility+70
Audience Reach Impact+10
Technical Innovation+5
Evidence Of Traction+20
Market Timing Relevance+50
Functional Completeness+10
Subtotal+30.75
Usefulness Multiplierx1.02
Final Score+31

Project Details

Description
A communications consultancy that works with brands, businesses, and people who want to change the world. We offer PR, creative, social, and brand partnerships and representation. We are offering consultancy to brands in the areas of health, tech, and lifestyle. Founded by Briggy Anderson, who brings over two decades of experience with big brands and blue-chip clients. As a networked consultancy, Phoenix Rose offers support and expertise from a team of talented associates. Services: Strategic communications consultancy and implementation. Public Relations - stakeholder engagement - creative strategy - campaign planning - media relations - brand partnerships - social media strategy and execution - digital PR - content Brands Partnerships - recommending partners - proposal and outreach - contracting - managing Representation - for experts in their area of business who want to raise their profile - profile raising (in the media, on social media, and beyond) - brands work, becoming an ambassador or expert - speaker opportunities (live events, podcasts) We offer a talented team of associates that can provide websites, SEO and digital marketing services if needed.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline