Proof of Usefulness Report

Philippa Green Web Design

Analysis completed on 1/25/2026

+32
Proof of Usefulness Score
You're In Business

The project represents a verifiable, active local web design business in Norfolk, UK, with a portfolio of live client websites (e.g., local retail, holiday cottages). However, the submission quality is extremely poor, featuring hyperbolic claims ('most people have used my product') and misused financial terminology ('marketcap'). While the service has clear real-world utility for small businesses, it lacks the scale, innovation, or growth trajectory required for a high PoU score. The technology stack (CubeCart, Dreamweaver) is dated but functional.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+1.50
Technical Innovation+1.50
Evidence Of Traction+5.00
Market Timing Relevance+1.50
Functional Completeness+0.00
Subtotal+28.25
Usefulness Multiplierx1.13
Final Score+32

Project Details

Description
Philippa Green Web Design, Bespoke Web Designer in Norfolk. Affordable Bespoke & Custom Build Web Sites. Covering all of Norfolk & Suffolk & beyond. Domain Names, Domain Mapping, Domain Validation Certificates, Hosting, Emails, Ecommerce, CMS, SEO, Dreamweaver, Joomla & Cubecart. 01508 532670 / 07786973188

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline