PersonaPanels

PersonaPanels is a new paradigm in market research that uses AI technology to turn data into machine learning agents called Animated Personas. We have panels of Animated Personas representing US and Canadian generational segments ready to use instantly. Or we can create custom Animated Personas for you that represent your specific customer base. Once created, Animated Personas access the Internet, where each day they select material to read that aligns with their defined characteristics. Because Animated Personas are machine learning agents, the material they read influences their future reading choices and their reactions to your messages, concepts, and new product ideas. This means that Animated Personas not only reflect targeted respondent groups but that their responses are always relevant, reflecting current trends and changing customer preferences.