Proof of Usefulness Report

Persado

Analysis completed on 2/16/2026

+628
Proof of Usefulness Score
Category Standard

Persado is a well-established 'Motivation AI' enterprise with verifiable traction significantly exceeding the user's modest input fields. While the submission contained lazy data points (e.g., 'everyone' for reach, 'most people' for traction), external verification confirms it serves top-tier financial institutions (JPMorgan Chase, Ally Bank) and drives billions in client revenue. The project is a mature, high-revenue scale-up, not a startup. The score reflects its verified enterprise utility and massive scale (400-700+ range), penalized slightly for poor form submission quality.

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Score Breakdown

Real World Utility+199
Audience Reach Impact+113
Technical Innovation+105
Evidence Of Traction+207
Market Timing Relevance+53
Functional Completeness+6
Subtotal+683
Usefulness Multiplierx0.92
Final Score+628

Project Details

Project URL
Description
Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The company's unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline