Proof of Usefulness Report

Permutive

Analysis completed on 1/27/2026

+658
Proof of Usefulness Score
Category Standard

Permutive is a verifiable, high-growth Series C company addressing critical privacy infrastructure for publishers via edge computing. Despite the submission's low effort (e.g., claiming 'everyone' as the audience and providing no specific metrics), external knowledge confirms significant adoption by major media brands (BuzzFeed, The Guardian). The project scores highly on utility, innovation, and timing due to the deprecation of third-party cookies. However, the score is dampened by the lack of direct evidence provided in the submission text and the lazy response quality.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+136.0
Technical Innovation+153.0
Evidence Of Traction+106.3
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+715.3
Usefulness Multiplierx0.92
Final Score+658

Project Details

Project URL
Description
At Permutive, we believe companies should be able to make big data actionable by anyone. We make this easy with a single, edge computing platform that’s used by the largest publishers in the world.\n\nOur API lets our customers programmatically collect, store, filter and react to any user event in real time; by providing a powerful query layer that means they can personalise every user experience on the fly.\n\nOur technology is fundamentally different. Every day we process billions of events across hundreds of millions of users - and we give results in milliseconds. We’ve built the world’s fastest Data Management Platform and the implications are huge.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline