Proof of Usefulness Report

Percept Imagery

Analysis completed on 1/27/2026

+47
Proof of Usefulness Score
You're In Business

Percept Imagery (Sprie®) is a legitimate UK-based AR startup founded in 2014, offering virtual try-on technology for retailers. External search confirms they raised ~£300k in 2021 and claimed ~40k monthly virtual try-ons at that time. However, the project submission itself provided extremely poor data, making hyperbolic claims (e.g., 'most people have used my product', audience 'everyone') without evidence. While the technology has real-world utility and verified B2B existence, the lack of verifiable large-scale adoption and the low quality of the submission inputs result in a score within the 'Minimal traction' range.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+3.00
Technical Innovation+9.75
Evidence Of Traction+3.75
Market Timing Relevance+7.00
Functional Completeness+0.25
Subtotal+42.5
Usefulness Multiplierx1.10
Final Score+47

Project Details

Project URL
perceptimagery.com
Description
Our mission is to create a brand that becomes synonymous with immersive technology and help global retailers deliver better customer experiences– no matter which channels they’re selling on.\n\nWith our proprietary augmented reality (AR) SaaS platform Sprie®, retailers and brands can integrate virtual try-ons into their online, offline, and physical sales channels, helping them drive product engagement, convert more and reduce returns. Sprie empowers it's customers to succeed in their digital transformation in a marketplace changed forever by COVID-19.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline