Proof of Usefulness Report

Pento

Analysis completed on 1/25/2026

+677
Proof of Usefulness Score
Category Standard

Pento is a highly successful, established UK payroll platform recently acquired by HiBob, indicating immense real-world utility and traction. While the project itself demonstrates top-tier metrics (125 employees, £3B+ processed, successful exit), the submission quality was poor, containing nonsensical claims in specific fields (e.g., 'most people have used my product', 'marketcap: 2500000'). However, the verifiable facts in the description and the project's proven market position drive a high score.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+120.0
Technical Innovation+105.0
Evidence Of Traction+190.0
Market Timing Relevance+90.0
Functional Completeness+5.0
Subtotal+735
Usefulness Multiplierx0.92
Final Score+677

Project Details

Project URL
Description
Pento, a HiBob Company. Pento is the best payroll solution for UK businesses. Loved by Payroll, People and Finance teams, Pento can manage payroll for all kinds of workers and pay schedules. Whether you need payroll for shift workers or seasonal workers or you need to pay your employees weekly, you can centralise the payroll process for all within Pento. In 2023, Pento processed £3B+ of payroll and Starling Bank, N Family, The Travel Chapter, Capital on Tap and more than 400 other businesses in the UK trust Pento to run their payroll. Pento combines innovative, time-saving automations with best-in-class support and advice. While we automate all your payroll calculations, payments, compliance, reporting, benefits, and end of year duties, we also have one of the fastest response rates in the country with an average of 24 mins in 2023. Additionally, we make payroll migration to Pento easier by providing a dedicated Onboarding Manager who takes care of everything from your payroll audit to setting up your Pento account. With Pento, - Centralise and manage your end-to-end payroll for all kinds of workers – full-time, part-time, zero-hour, and shift workers - Run payroll on any pay schedule – monthly, fortnightly, and weekly - Get instant and reliable support and advice from CIPP professionals - Automate your year-end duties - Track and manage P11D benefits - Automate all payroll calculations – pro-rata, holidays, sick, parental leave and more - Automate payments to employees and HMRC - Integrate with leading HRIS, accounting and time and attendance systems to automate employee updates, work hours, and payroll accounting Talk to us and let's make payroll painless for your company, no matter how complex.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline