Proof of Usefulness Report

Pearmill

Analysis completed on 1/27/2026

+414
Proof of Usefulness Score
Certified Problem Solver

Pearmill is a verified, established performance marketing agency based in NYC, managing over $100M in ad spend for notable clients like Mindbloom and Sonder. While the actual business demonstrates significant real-world utility and traction (contrary to the 'null' revenue and hyperbolic 'everyone' claims in the submission), the evaluation is heavily penalized by the poor quality of the input data. The project is a solid B2B service business with verifiable success, but the submission failed to accurately represent its scope, audience, or financial reality.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+20.0
Technical Innovation+60.0
Evidence Of Traction+140.0
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+470
Usefulness Multiplierx0.88
Final Score+414

Project Details

Project URL
Description
Pearmill is a software-powered advertising agency. We produce world-class creative, handle ad operations, and use machine learning-powered data enrichment to scale our efforts. We help companies across many different verticals (education, home, employment, productivity, etc.) acquire customers.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline