Proof of Usefulness Report

Peak

Analysis completed on 1/27/2026

+688
Proof of Usefulness Score
Category Standard

Peak is a legitimate, high-growth AI company (Series C, backed by SoftBank) with verifiable traction including major enterprise clients (PepsiCo, KFC). However, the specific project submission contains significant data quality issues (e.g., claiming audience is 'everyone' and traction is 'most people have used my product'), which contradicts the B2B nature of the business. The score reflects the company's actual robust market position and utility, heavily penalized in the 'Response Quality' and 'Quality Factor' metrics due to the lazy and inaccurate user input.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+128
Technical Innovation+128
Evidence Of Traction+180
Market Timing Relevance+95
Functional Completeness+8
Subtotal+764
Usefulness Multiplierx0.9
Final Score+688

Project Details

Project URL
peak.ai
Description
Peak powers great commercial decision making for the smartest companies in the world with its AI software. Peak’s pioneering Decision Intelligence software embeds AI across sales, marketing, planning and supply chains to accelerate revenues and profits. Headquartered in Manchester (UK), Peak’s customer base includes PrettyLittleThing, KFC, PepsiCo, Marshalls and Speedy Hire.\n\nPeak’s customers have seen transformational results, including a 5% increase in total company revenues, a doubling of return on advertising spend, 12% reduction in inventory holdings and a 5% reduction in supply chain costs.\n\nPeak has been named a Gartner ‘Cool Vendor’ for AI in retail, and was also named in The Sunday Times 100 Best Small Companies to Work For 2020 with the Best Companies 3-star accreditation, which recognizes extraordinary levels of employee engagement. Peak is an Amazon Web Services (AWS) Advanced Technology Partner, and is ISO 27001 accredited.\n

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline