Proof of Usefulness Report

Payen

Analysis completed on 1/25/2026

+634
Proof of Usefulness Score
Category Standard

Payen (formerly Trustpay Global) is a verified, established payment service provider with significant verifiable traction, including ~£15M+ in annual revenue and recognition on the Sunday Times Tech Track 100. While the project demonstrates strong real-world utility and financial health far exceeding the calibration baseline, the submission quality itself was extremely poor, featuring hyperbolic claims ('most people have used my product') and confused metrics. The score reflects the strong business fundamentals of an established fintech company, heavily discounted by the low-effort submission.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+15.00
Technical Innovation+9.00
Evidence Of Traction+22.50
Market Timing Relevance+6.50
Functional Completeness+0.50
Subtotal+747.5
Usefulness Multiplierx0.85
Final Score+634

Project Details

Project URL
payen.com
Description
Trustpay Global has a new name and brand identity, Payen. We believe our new fresh confident look and messaging captures our core values and DNA: Collaboration, Innovation and Simplification Constant change in the payments world can result in a complex array of decisions to be made. We listen to our clients’ challenges, innovate a solution and then deliver it in the simplest way possible. Our global approach combined with our own scalable, adaptable technology platform have enabled us to achieve 110% CAG over the last 3 years and become the 9th most profitable high growth company in the Sunday Times Tech Track 100.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline