Proof of Usefulness Report

PayByFace

Analysis completed on 2/16/2026

+58
Proof of Usefulness Score
You're In Business

PayByFace is a verifiable fintech startup offering biometric payment solutions, with confirmed partnerships (Visa, Raiffeisen, SafexPay) and pilots in Europe and Asia. However, the submission itself contains significant red flags, including demonstrably false claims of reach ('most people have used my product') and exaggerated team size (claimed 125 vs. verified ~13). While the technology is innovative and market-relevant, the score is heavily constrained by the lack of mass adoption and the low integrity of the provided data.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+5.00
Technical Innovation+10.50
Evidence Of Traction+10.00
Market Timing Relevance+7.50
Functional Completeness+0.25
Subtotal+52
Usefulness Multiplierx1.12
Final Score+58

Project Details

Project URL
Description
More convenient shopping experience with extra-low investment? Create a frictionless check-out experience: faster transactions (“avoid me waiting”) and valuable rewards (“make me count”) to strengthen loyalty and boost turnover. Enable shoppers to “make purchases with a selfie”, without cash, card, or phone, providing a global payment, loyalty & DOOH ecosystem, powered by PayByFace. What Faster and Valuable mean? 1sec authentication, below 5sec payment transactions, instant loyalty points allocation or redeem, personalized up-sell or cross-sell offers using proprietary insightful merchant CRM dashboard, cross-traffic and branding DOOH. Wish for more? open to hearing from you. Shoppers create unique digital eWallet using face as a highly secured virtual card (4 simultaneous points of transaction validation vs up to 1 while using card or cash). The user is in full CONTROL of data and activity. Only a secured encrypted number is submitted to the nearby merchant network to match on authentication, if he wants it, of course. An Innovative Cardless Payment method for the whole family or even for each business team member. One card linked, individual budget allowances, instant receipts and transactions overview, instant loyalty points allocation or redeem, on the spot valuable personalized offers. Wish for more? we’ve built it for you. Reach out for more insights. PayByFace® is a B2B2C fintech start-up, with an experienced EU leadership team, to facilitate low to no-touch payment transactions (in-store or remote), loyalty programs (improved KYC and built-in CRM), and OOH digital advertising ecosystem.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline