Proof of Usefulness Report

PaisaWapas

Analysis completed on 1/27/2026

+644

Proof of Usefulness Score

Category Standard

PaisaWapas is a verified, profitable entity with significant traction, far exceeding the provided benchmark. External data confirms FY24 revenue of ~₹69 Cr (~$8.3M USD) and a net profit of ~₹3.5 Cr. The team size of 67 and a history of 8+ years validate its stability. While the submission itself was low-effort (claiming 'everyone' as the audience and 'most people' as traction), the underlying business is a market leader in the Indian cashback sector with millions of monthly visitors. The score reflects high utility and strong financial traction, penalized slightly for low innovation (standard cashback model) and poor submission quality.

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Score Breakdown

Real World Utility+21.25

Audience Reach Impact+15.00

Technical Innovation+4.50

Evidence Of Traction+22.50

Market Timing Relevance+7.00

Functional Completeness+0.50

Subtotal+70.75

Usefulness Multiplierx0.91

Final Score+644

Project Details

Project URL

paisawapas.com

Description

PaisaWapas is one of the fastest growing Cashback Loyalty \u0026 Reward Platform in India, started by Shankar Kotuli (IIT-Roorkee) \u0026 Ashish Kumar (IIT Kharagpur) in 2015. \nPaisaWapas works with over 500+ brands including Amazon, Flipkart, Myntra, OnePlus, Oppo, Paytm \u0026 others to drive transactions on their eCommerce platform \u0026 offer Extra Reward \u0026 Cashback to users on top of existing discount for shopping via PaisaWapas, user can redeem earned Cashback/Reward to Bank Account/Paytm/AmazonPay or can redeem it as 200+ brands gift vouchers.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline