Packworks

Packworks operates the largest digitized sari-sari store network in the Philippines, with over 335,000 active stores nationwide, representing more than 25% of the national market. Sari-sari stores are small, neighborhood general trade stores that serve as essential last-mile retail outlets in Filipino communities, typically operating as family-run micro-enterprises. We process more than 15 million transactions annually across our network of stores, reflecting consistent, recurring usage by micro-retailers, with a presence across 100% of Philippine regions.

Packworks creates value for multiple stakeholders across the general trade value chain. At the store level, sari-sari stores and mega-sari stores use the free mobile ERP platform to manage inventory, pricing, and sales while accessing promotions, incentives, and working capital support. For distributors, the platform enables route optimization, indirect reach expansion, and the addition of new buying accounts through electronic route-to-market capabilities. For fast-moving consumer goods brands and manufacturers, Packworks delivers store-level intelligence through Sari IQ and data-driven precision marketing that improves campaign effectiveness and measurable return on trade spend. Notable partners include leading FMCG brands operating within the Philippine market, such as Unilever, FrieslandCampina, and Monde Nissin. At the heart of Packworks’ enterprise is a commitment to helping general trade micro-entrepreneurs reach their full potential. Most recently, the company launched a new AI-powered feature that delivers personalized, hyperlocal insights to store owners. Following data collection in September 2025, Packworks analyzed more than 300 stores in its network over a two-week period and recorded a 46% increase in daily gross merchandise value alongside a 17% rise in total sales during the same period—underscoring significant gains in overall store efficiency and performance.

Bright Data, Storyblok, Neo4j, Algolia, We use Python, IBM Cloud (serverless architecture), AWS, DigitalOcean, ClickHouse, Superset, and Kotlin.

Packworks operates the largest active digitized sari-sari store network in the Philippines, with over 335,000 active stores, representing approximately 25% of the national market and presence across 100% of Philippine regions. In 2025, the platform processed $272 million in gross merchandise value, up from $188 million in 2024, alongside more than 15 million transactions, compared to approximately 11 million in the previous year. The company achieved 55% year-over-year revenue growth from 2024 to 2025 and recorded 76% growth in FMCG marketing spend across the platform between 2023 and 2025, with momentum placing it on track for approximately 2× revenue growth in 2026. Operationally, Packworks has improved net efficiency by 35%, while AI-enabled workflows have increased processing capacity by 25% and reduced server costs by approximately 10%. Through data-driven campaigns, the platform has also demonstrated the ability to drive up to a 4× increase in active buying stores for partner FMCG brands. Packworks monetizes through network access, data, and activation, creating a compounding flywheel in which more stores generate better data, better data drives higher ROI for brands, higher ROI deepens engagement, and deeper engagement increases monetization per store. Our mobile app has surpassed 100,000+ downloads on Google Play: https://play.google.com/store/apps/details?id=com.thepackworks.superstore&pcampaignid=web_share Asian Development Bank Ventures is one of our primary investors: https://ventures.adb.org/packworks We were recently featured on Nikkei Asia: https://asia.nikkei.com/spotlight/asean-money/philippine-startups-ride-funding-boom-but-growing-pains-remain In 2024, we received a $60,000 grant from the Philippine government’s Department of Science and Technology to develop an AI-powered tool for micro-retailers in the Philippines: https://technode.global/2024/07/11/filipino-startup-packworks-secures-60000-govt-funding-to-develop-ai-powered-precision-marketing-tool-for-sari-sari-stores A real-life testimony from one of our micro-entrepreneurs: https://packworks.io/how-a-sari-sari-store-owner-leveled-up-her-micro-business-by-using-technology We also provide free insurance to the micro-entrepreneurs on our network: https://packworks.io/sari-insurance A news outlet reporting on the 46% increase in sales as a result of our new AI feature: https://www.philstar.com/business/2025/12/15/2494228/sari-sari-stores-sell-46-percent-more-using-ai Our partnership with Help.NGO to bring connectivity to isolated sari-sari stores through Starlink Internet: https://mb.com.ph/2024/5/1/packworks-ngo-to-bring-starlink-internet-to-sari-sari-stores