Proof of Usefulness Report

Oyen Pet Insurance

Analysis completed on 1/27/2026

+286
Proof of Usefulness Score
Gaining Momentum

Oyen Pet Insurance is a legitimate, venture-backed insurtech startup in Malaysia with significant verifiable traction (RM 100M+ sum insured, seed funding from Hustle Fund). Despite the high quality of the actual business, the project submission itself was of extremely poor quality, containing false claims ('most people have used my product') and sparse data. The score reflects the strong real-world utility, market timing, and verified external traction, heavily penalized by the lack of effort and accuracy in the submission.

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Score Breakdown

Real World Utility+90.0
Audience Reach Impact+50.4
Technical Innovation+32.4
Evidence Of Traction+59.5
Market Timing Relevance+36.0
Functional Completeness+1.0
Subtotal+269.3
Usefulness Multiplierx1.06
Final Score+286

Project Details

Project URL
Description
Oyen is the first fully integrated digital pet healthcare platform in Southeast Asia.\n\nOyen works with vet partners and insurer carriers to offer personalised pet healthcare protection, wellness and benefits to pet owners.\n\nPet care plan takes 5 minutes to create and claims can be reimbursed at all registered vet clinics in Malaysia.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline