Proof of Usefulness Report

Outsmart Labs

Analysis completed on 2/9/2026

+290
Proof of Usefulness Score
Gaining Momentum

Outsmart Labs is a verified, established digital marketing agency based in Miami (founded ~2013) with a track record of B2B service delivery. External search confirms a team size of ~30 (conflicting with the claimed 125) and positive employee/client reviews. However, the submission quality is critically low, featuring hyperbolic claims (e.g., 'most people have used my product'), misused financial terminology ('marketcap' likely referring to cumulative revenue), and generic audience targeting. While the business is legitimate and functional, the discrepancy between the claimed global reach and the reality of a regional service agency, combined with the poor data input, caps the score significantly below that of scalable tech platforms.

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Score Breakdown

Real World Utility+52.0
Audience Reach Impact+15.0
Technical Innovation+5.0
Evidence Of Traction+33.0
Market Timing Relevance+50.0
Functional Completeness+10.0
Subtotal+30.5
Usefulness Multiplierx0.95
Final Score+290

Project Details

Project URL
outsmartlabs.com
Description
Making waves worldwide. Outsmart Labs is a digital marketing & creative agency based in Miami, FL. With a team of over 30+ talented professionals, we specialize in providing dynamic campaigns and customized digital marketing solutions for a variety of industries and clients, including e-commerce, web-to-store, hospitality, entertainment, F&B and luxury fashion. Through collaboration & creativity, our specialty is producing digital strategies and innovative solutions to achieve client goals as efficiently and seamlessly as possible. Together, we all share one mission: forward movement. Our services range from brand scaling to full campaigns, Email Marketing, Paid Social, SEO, Influencer Marketing, Video Production, Social Media Marketing and much more. Let us help you take your brand to the next level — Connect with us to learn more. Our Capabilities : - Digital Agency - Social Media Management: Facebook, Twitter, Google+, Instagram, Yelp, Foursquare and many more. - TikTok Marketing - Content Marketing: Blog articles, Newsletters, Webinars - Content Creation - Influencer Marketing Management - Paid Advertising: SEM/ SEO/ Adwords campaigns - Website Design & Development - Integrated Marketing Strategies

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline